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  9.1  How to build a solid follower base and increase your number of followers? Start by creating a mission statement. It is to highlight the importance of your branding and promising your audience of its best qualities. Target your audience by the intention of your mission statement. There are three main aspects to be focused on increasing the number of followers. Step 1: CONTENT. You have to ensure your contents are detailed as well as appealing to your audience. Step 2: COMMUNITY. It is highly recommended to have two-way communication with your audience. This builds trust for your branding and attracts a greater number of followers. Step 3: CONNECTION. Identify and associate with other famous influencers to enhance your branding. Building a good rapport with other influencers will add to your followers’ count. Questions What is a mission statement? Why is a mission statement important in influencer marketing? What are the three basic tips for increasing the number of follo...

  13.1  Instagram Engagement  Instagram Marketing  Last update  Jul 1, 2022 Are you planning on running an Instagram account for your brand? Or you already did and have been working on it for quite some time now but haven't reached the goal just yet? We know this effort could be a challenging one. That’s why this guide is made to help your brand’s content get discovered by more people. Just like most social media platforms, Instagram shows its users the posts that do well organically. The tips that will be given here are strategies that you can adjust to your social media marketing strategies to lead your content path to the right target audience at the right time, in the right way.  With roughly 1 billion monthly active users and 500 million daily active users, Instagram has become an important tool and platform for brand awareness and sales. About 8-% of Instagram users follow a brand account. Let’s make sure that it is your brand that they follow!  ...